© MSTQ, Inc.
MSTQ seeks to master the ergonomics of the human mind to create great end-to-end experiences. Our Outcome-Centered Design™ process is rooted in storytelling, behavior, cognition, and art—it's industry and device agnostic. The process does not concern itself with the medium or its constraints. Rather, it is hyper-focused on delivering value to the real people that use what we make.
We create a research strategy that can actually be used. The foundation of every project is based on gathering evidence of psychological motivations, personality types, and pain points of end-users as well as the future behaviors we want to encourage.
User Research — Ethnographic Observations — Experience Mapping — Psychographic Persona Development — Storyframing
Every interface is meticulously crafted through a process of iterative prototyping and testing. The goal is to create a great end-to-end experience: ensuring that our UX/UI designs are not only usable but useful, pleasurable, and inspiring.
Heuristic Evaluation — UI/UX Design — Branding + Visual Design — Rapid prototyping — Motion and Animation — Concept Design — Usability Testing and Analytics
MSTQ’s practice hinges on cross-functional collaboration. Constructing rules and patterns of design systems helps your organization scale what we make, architecting products quickly and consistently. Design systems ensure the product visions we create grow beyond MSTQ’s involvement.
Design Guidelines — Brand Guidelines — Iconography — Component and Pattern Libraries — Design Principles
Product strategy, research, and design for the tech giant’s startup incubator.
Supporting research and design.
UX strategy for a public-facing initiative.
End-to-end product and service design for an industry-changing remote manufacturing solution.
Designing an accessible UX for the insurance conglomerate’s consumer product for elderly users with visual impairments.
Leading the oldest railroad company’s digital transformation by developing design principles and concepting the first-ever way to buy rail solutions online.
End-to-end design for the first-ever mobile shopping app, interactive display for Taiwan launch, chatbot, and Facebook shopping experiences.
Strategy, research, and concept design to spearhead multiple blue-sky innovation projects aimed to disrupt the logistics and insurance industry.
End-to-end product and web design for the bankruptcy management tool.
Heuristic evaluation for the danger management mobile app UX to be more efficient and snappy during literal life or death situations.
A 6-month internal initiative to research, test and deploy process innovations for designing digital experiences that improve well-being.
Product strategy, research, and design to launch the social good startup’s MVP and later, their first B2B brand offering.
Product strategy, research, and design to identify customer needs and improve the education platform’s course completion rate.
Product strategy, user research, design, and rebrand to help the platform reach a younger demographic and extend the customer lifecycle.
Designing a triage platform for nursing professionals to respond more quickly to patient call lights using wearables and tablet devices.
Combined ethnographic research with performance psychology to design a mobile app that helps professional athletes watch and study game film.
Product strategy and design for the industrial giant’s cutting-edge spray foam machine.