Maybe it’s because we’re afraid of artificial intelligence. Or maybe it’s because the ones we’ve made aren’t mature enough to handle the complexity our human needs. Whatever the reason for avoiding artificial intelligence, we’ve overcome it.
Chatbots, apps that you interact with via a chat interface, are now among the hottest tech trends of 2017. Here’s why I think it’ll be good for us.
1. Just because there is an “app for that”, doesn’t mean that we’ll use it. Chatbots will help
Here’s the brutal new reality facing the app economy: people are abandoning downloaded apps more than ever.
According to a report by Personetics, “Close to a quarter of all downloaded apps were deleted after just one use. Research shows that most users have just a few applications they use on a regular basis. These are usually the applications that save time or money (or both) and make life easier.”
This has led to what can properly be defined as app fatigue. In even the past 5–7 years, users have already grown tired of bouncing between too many apps or learning how to use a new interface after every new download.
Furthermore, research firm comScore finds that among mobile users surveyed, most spend 85% of their time using email and messaging apps. One of the primary benefits of chatbots is there is no reason to download a new app for every service. A customer can chat with their friends, order food, get a ride with Uber, and transfer money, all without leaving their favorite messaging app.
2. Chatbots allow us to access all our apps in one program
Collectively, we’re beginning to expect fluidity not just across devices (i.e. my laptop and my phone), but also within apps. To compete in the digital age, brands need build experiences where people are. That place is now inside messenger apps.
“People are now spending more time in messaging apps than in social media and that is a huge turning point.Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks
Messaging apps have become platforms with iMessage, Facebook Messenger, Google Alo, Kik and many other messaging services providing their own app stores. For example, you can now download Evernote for iMessage or shop right inside of Facebook Messenger.