About MSTQ

Est. 2016

We are architects for the digital age.

We design apps and websites that people love. Our human-centered approach ensures that what we make is meaningful to your users.

Design is about people,
not technology.

We are design thinkers creating intuitive, modern digital experiences. Our focus is people, which is why our team is comprised of designers with data-science, psychology and anthropology backgrounds.

Together, we are driven by an audacious vision: to shape the future by empowering forward-thinking companies with design.

Putting people at the center of every project creates a purpose-driven approach. It is industry, platform and device agnostic which means we can spend more time learning about our users and translating those needs into the most meaningful solutions.

01.

Strategic Foresight

We're not just problem-solvers; we're problem-seekers. Our design philosophy is deeply rooted in the belief that the greatest innovations are inspired by real, human problems. That's why we start every project with generative user research— doing everything we can to build a clear picture of the customer, their motivations, aspirations and problems.

KEY ACTIVITIES

• Trendscape Analysis
• Observational Studies + Ethnography
• Experience Mapping (or Journey Mapping)
• Persona Development
• Brand Identity

02.

Experience Design

Through a process of testing, iteration and prototyping, we design interfaces that bring joy to people while allowing them to get things done. We define frameworks to craft navigation solutions, organizational schemes for information, on-screen visual mechanisms, and other affordances to make a product or service meaningful and enjoyable. Our design practice is grounded in 5 Key Tenets of Usability:

1. DISCOVERABILITY

Determining what actions are possible and the current state of the application.

2. MAPPINGS

Clear controls, and the relationship between the controls and their actions are understood.

3. SYSTEM FEEDBACK

Always providing information about the results of actions and the current state.

4. CONCEPTUAL MODEL

Providing all the information needed to have an understanding of the system or a feeling of control.

5. CONSTRAINTS

Logical, semantic and cultural information to guide a user's actions or ease interpretation.

03.

Product Execution

In every project engagement is a critical moment where our product vision comes to fruition via detailed documentation for engineering handoff. Our value extends to developing success metrics to continue refining and iterating the designs based on real, measureable results. This approach has allowed us to successfully design for a wide range of emerging technologies, such as:

KEY TECHNOLOGIES

• iOS Mobile + Tablet
• Android Mobile + Tablet
• Responsive Web
• Apple TV
• Amazon Echo
• In-Store Interactive Displays
• Chat Bots + Facebook Messenger